Rusty Robertson is an award winning marketer, literary agent and producer. She has generated over $500 million for her business in over 30 years of running her own companies, RPR & Associates started in 1988 and the Robertson Schwartz Agency in 2004. Throughout her career, her work includes producing award winning daytime and night time television, discovering and building successful multi-tiered campaigns such as fitness guru Susan Powter, (Stop the Insanity) renowned and best-selling author Richard Preston (The Hot Zone, Cobra Event), other notable authors as well as a diverse portfolio of consumer marketing products.
She has successfully worked on many campaigns for Fortune 500 Companies such as MasterCard, American Airlines, Major League Baseball, Walgreens and CVS.
Advertising Age Magazine honored Rusty as one of the Top 100 Marketers. Success Magazine named Rusty one of the most successful entrepreneurial women in the United States. In addition, Success Magazine’s year-end issue featured Robertson and her company as one of America’s Super 8 Companies. Her latest award in 2019, is the Adweek Brand Save Award for her creative branding and marketing as the agency of record for Stand Up To Cancer.
Rusty’s global campaigns include her work with the World Bank and the IAD World Bank in developing programs in Mexico, UK, Canada, Netherlands, Japan and China. Successful campaigns with MasterCard International in Russia and Canada, SU2C TV shows in the UK and the Netherlands.
Through her philanthropic work she has raised over $400 million and is a co-founder of Stand Up To Cancer, the movement designed to raise funds for accelerated cancer research. Rusty was chosen to spearhead Margaret Thatcher’s Global Educational Foundation, was a founding member of the Susan G. Komen Breast Cancer Foundation and was instrumental in the development of the Race for the Cure.
As a co-founder of Stand Up to Cancer, Rusty co-produced Stand Up to Cancer’s history-making televised events which are unprecedented collaborations uniting the major television networks, entertainment industry icons, celebrities and prominent leaders in cancer research and patient advocacy.
Under her leadership, in 2009, SU2C was honored by the Academy of Arts and Science for televised fundraising show and was awarded an Emmy. They were nominated again in 2011 for Outstanding Non-Fiction Special and in 2013 for Outstanding Informational Series or Special.
Stand Up To Cancer was awarded the coveted CLIO Award for healthcare non-profits in 2011. In spring of 2012 the efforts of the Robertson Schwartz Agency were recognized when the Harris Poll named Stand Up To Cancer the #1 healthcare non-profit for brand equity, consumer support, transparency and awareness. In 2014, her work with Stand Up To Cancer has garnered the organization two Halo Awards. In 2015, Rusty and her co- founders were awarded the Martin Luther King Game Changer award.